Why do some businesses thrive, while others struggle to grow? Many experts point to the quality of their content as a major contributor. Content is everywhere—websites, social media channels, blogs, email campaigns, and more. But not all content is created equal. If you want your business to stand out from the crowd and reach new customers, you need to invest in creating high-quality content that will resonate with them.
Here are a few but important reasons why you should invest in content:
Establishes your business as an authority.
Content is necessary to establish your business as an authority. In order to do this, you'll need to create content that educates and informs potential customers. This can be done through a blog post or podcast episode, but it's important that you provide the reader (or listener) with information that they didn't know before reading/listening to your content.
Content should be informative, engaging and unique - if it isn't any of these things then no one will read/listen!
Boosts your SEO rankings.
As you know, SEO is an elusive beast. It seems like no matter how hard you try, your SEO rankings never quite reach a point where they're as high as they should be. If you want to be found in search, it's important that you put your best content forward. Content is the number one factor in search engine rankings because it adds value to the internet audience and gives them something to share with their friends and family. This can lead directly to increased traffic for your business—which means more money for your bottom line!
Builds your mailing list.
If you're looking to build your email list, then content is the best way to do it.
It's true! Email marketing campaigns are a time-tested way to grow your business. It's relatively inexpensive and extremely effective at acquiring new customers (and keeping them coming back for more). But how do you get people on that list in the first place? Content marketing is the answer because content attracts audiences who are interested in what you have to say. When they like what they see, they sign up for more from you by becoming subscribers or followers on social media platforms like Facebook, Twitter or LinkedIn.
Keeps you top of mind.
Content is a way of staying relevant. It's a way of staying top of mind. It keeps people in touch with your business, and it can be used to grow your audience by getting more shares on social media and driving traffic to your website.
Content is a great tool for keeping customers informed about new products and services, but it also helps you stay in touch with them when they're not actively thinking about you or buying from you yet.
Connects with more customers.
Content is a great way to connect with your audience, and it can be used in a variety of ways. Content can be used to answer questions, solve problems, or connect with your audience on a personal level (which is especially effective when writing blogs).
The key to creating content that connects is making sure you’re creating something that resonates with your target audience. Your goal should be for the reader to read what you wrote and say “Yes! That makes sense!” or “Finally someone else feels like this too!” You want them to feel validated and reassured by what you write—not confused or frustrated.
Content also helps build trust between companies and consumers by proving that they know what they're talking about (and providing helpful information). This means more sales down the road because customers will trust that company's products/services are high quality even if they've never tried them before.
Grows your business
Content is a great way to grow your business. Businesses that invest in content have proven to generate up to 60% more leads compared to businesses that don’t. It’s also a great way to get people to your website, blog, and social media pages.
When you invest in content creation and promotion, you create an asset that will help grow your business:
Content helps you attract new customers. When they land on your site they see valuable information (like this post) and want more! They follow links to other pages or subscribe.
Content can make it easier for existing customers to find what they need when they come back for repeat purchases or service requests.
Content is king and the more you create the more potential customers you'll reach!
Content is king and the more you create, the more potential customers you'll reach!
The foundation of your marketing strategy is content. It's what drives traffic to your website, keeps your customers engaged, and helps make your business stand out from the competition.
Content marketing is a powerful tool to grow your business. It can be used in so many ways, from boosting SEO rankings to building your email list and connecting with more customers. The more you create, the bigger your audience gets!