How to leverage LinkedIn for personal and business success

How To Leverage LinkedIn For Personal And Business Success

How to leverage LinkedIn for personal and business success

LinkedIn is one of the most important social media platforms for businesses to utilize. Not only does it give you the opportunity to connect with other professionals, but it also gives you an opportunity to market your business and grow your network. One of the best ways that you can grow your LinkedIn followers is by using effective strategies, such as creating a company page, optimizing your profile, and posting consistently.

The following are tactics that can be used for good success:

Create a Company Page

  • Create a Company Page
  • Add a profile picture
  • Add a company description
  • Add company info, including location and website.
  • Add your social media links (Twitter, Facebook etc.)

Optimize your Profile

The first step to increasing your LinkedIn page followers is to optimize your profile. This means making sure that all of the information on your profile is accurate and relevant, and also ensuring that it’s as easy to read as possible. The last thing you want is for potential employers to be put off by something like a poorly-lit photo or an unreadable bio! Here are some tips on how you can make sure this doesn’t happen:
  • Use a professional-looking headshot as your profile photo. This should be taken against a plain background; no selfies or photos where there are too many people in the shot! Make sure it shows off your face without being too small (your head shouldn't be cut off). If you don't have any good photos of yourself, ask someone who works with you or knows you well enough to take one for this purpose—but make sure it's not blurry!

  • Add a cover photo that's relevant to what you do professionally. For example, if the most recent posts from my company were about how we helped local businesses get found online through our SEO services then I'd use one of those images in this space instead of something generic/boring like "businessman pointing at computer screen." Think carefully about what type of image might attract potential clients' attention before uploading it so they'll want more information about what makes them special above all other options available out there today ;)

Post Consistently and Frequently

Posting consistently and frequently on LinkedIn is important for building a strong following. But you don't want to post too often, or not enough. A good rule of thumb is once per day if you have fewer than 500 followers, and at least twice per day if you have more than 1,000 followers.

If you're posting on LinkedIn rather than other social channels (like Twitter), it's especially important that your posts are aligned with the interests of your target audience. For example: if your business focuses on helping small businesses grow revenue through content marketing tactics like blog posts and articles, then sharing this kind of content regularly will help attract people who want to learn more about those topics.

Use LinkedIn Hashtags to Grow Your Brand

LinkedIn hashtags are a great way to get your content in front of more people. The more you engage your audience and the community, the more people will see you as an authority on a topic. As such, it’s important that you take advantage of this opportunity and create hashtags that capture the attention of other users.

When it comes to creating relevant, appropriate hashtags for LinkedIn content, there are several things that you should keep in mind:

  • Make sure they are clear and concise; don’t try to fit too much into one hashtag (unless what you’re sharing is so long-form that it needs multiple words)
  • Use numbers where possible so they appear as part of search results (e.g., #1 vs #bestestthingsever)

Use LinkedIn group power

In order to build a great network with professionals, there is a need of expanding your network and forming relationships with potential clients. It is not just about joining these groups, but participating any chance you get and being respectful of others who you may disagree with therefore adding up to new connections.

Interact With the Audience

The first step to increasing your LinkedIn page followers is to interact with the audience.
LinkedIn provides three great ways for you to do this: responding to comments and questions, using LinkedIn groups, and using polls and Q&A.

If someone leaves a comment on your post or shares it, make sure that you respond! It’s important that you show people that their input is valued and appreciated. In addition, responding will help you establish yourself as an expert in your industry—and who knows what opportunities might arise from this?

If you don’t have much experience posting content on LinkedIn, consider joining a group where people discuss topics related to what you do. These are the best places for networking because they give professionals like yourself an opportunity to talk about their work while simultaneously connecting with other professionals in their fields (who may also be potential clients).

Run Contests and Giveaways

  • Giveaway a product or service. This is the most obvious giveaway you can give and one that will instantly get people to follow your page. If you’re not sure what to give away, think about the products or services that your company offers and promote those with a contest. For example, if you are in the business of making custom jewelry, then you could offer one free custom ring to be given away as part of an online contest. People who don’t win will still likely want to follow your page because they want an opportunity to win something else in the future!
  • Giveaway something unique that no other businesses provide but related to your industry (i.e., tickets). If there is something related to your industry or business model that isn’t offered by other competitors (like tickets), then consider giving those away as well! The key here is not just giving away something random—find something specific enough so people feel like they’re getting value from following your page but also broad enough so that anyone can enter the contest whether they live near where it takes place or not."

Make connections and engage

The general rule for LinkedIn is to connect with people that build your network and community and make sure these are quality and targeted connections. Most people or companies may get to know you through your liking, commenting, and sharing of posts.

Post engaging content.

When it comes to posting be sure to post about topics that your customers, potential customers, and maybe other businesses are searching for. Remember, posting more increases engagement.
Content Creation

Employees should be involved.

Employees should be advised to share or react to the company's posts. It is also important to have social media guidelines for your employees to avoid sharing private information about the company.

Use Influencers and Sponsored Content

You can use influencers or sponsored content to promote your business. Influencers are people who have a large following on social media, and they often share content about the things that interest them. Most of these people would be happy to share your brand with their followers if the price is right. Sponsored content is paid advertising on social media, like Facebook and Instagram ads.

You'll need to reach out to an influencer and offer money or something else in exchange for them sharing something related to your business. Or, you can pay someone who specializes in creating sponsored posts (like a marketing agency) and ask them if they're willing and able to create one for you.

Make yourself accessible.

It is very important to show how other people can reach you. Putting a list of your email address and phone number will make it easy for people to reach you.


LinkedIn is more than about discovering new job opportunities, but is being found by big companies too. Employers also use this website to find employees. LinkedIn enables all professionals to be more productive and successful therefore making it one of the most important social networking sites. 

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