LinkedIn is one of the most important social media platforms for businesses to utilize. Not only does it give you the opportunity to connect with other professionals, but it also gives you an opportunity to market your business and grow your network. One of the best ways that you can grow your LinkedIn followers is by using effective strategies, such as creating a company page, optimizing your profile, and posting consistently.
The following are tactics that can be used for good success:
Optimize your Profile
Use a professional-looking headshot as your profile photo. This should be taken against a plain background; no selfies or photos where there are too many people in the shot! Make sure it shows off your face without being too small (your head shouldn't be cut off). If you don't have any good photos of yourself, ask someone who works with you or knows you well enough to take one for this purpose—but make sure it's not blurry!
Add a cover photo that's relevant to what you do professionally. For example, if the most recent posts from my company were about how we helped local businesses get found online through our SEO services then I'd use one of those images in this space instead of something generic/boring like "businessman pointing at computer screen." Think carefully about what type of image might attract potential clients' attention before uploading it so they'll want more information about what makes them special above all other options available out there today ;)
Post Consistently and Frequently
Use LinkedIn Hashtags to Grow Your Brand
LinkedIn hashtags are a great way to get your content in front of more people. The more you engage your audience and the community, the more people will see you as an authority on a topic. As such, it’s important that you take advantage of this opportunity and create hashtags that capture the attention of other users.
When it comes to creating relevant, appropriate hashtags for LinkedIn content, there are several things that you should keep in mind:
- Make sure they are clear and concise; don’t try to fit too much into one hashtag (unless what you’re sharing is so long-form that it needs multiple words)
- Use numbers where possible so they appear as part of search results (e.g., #1 vs #bestestthingsever)
Use LinkedIn group power
Interact With the Audience
Run Contests and Giveaways
- Giveaway a product or service. This is the most obvious giveaway you can give and one that will instantly get people to follow your page. If you’re not sure what to give away, think about the products or services that your company offers and promote those with a contest. For example, if you are in the business of making custom jewelry, then you could offer one free custom ring to be given away as part of an online contest. People who don’t win will still likely want to follow your page because they want an opportunity to win something else in the future!
- Giveaway something unique that no other businesses provide but related to your industry (i.e., tickets). If there is something related to your industry or business model that isn’t offered by other competitors (like tickets), then consider giving those away as well! The key here is not just giving away something random—find something specific enough so people feel like they’re getting value from following your page but also broad enough so that anyone can enter the contest whether they live near where it takes place or not."
Make connections and engage
Employees should be involved.
Use Influencers and Sponsored Content
Make yourself accessible.
LinkedIn is more than about discovering new job opportunities, but is being found by big companies too. Employers also use this website to find employees. LinkedIn enables all professionals to be more productive and successful therefore making it one of the most important social networking sites.