How effective is your website?
How is your website doing when it comes to increasing revenue? Not many know that they can increase revenue using their website, they seldom take it serious. If you paid for a cheap website most probably you won’t be getting any great value from it. Your website should be treated as an investment, it is your first piece of marketing, it is your online office, it is not just an online presence, it is the place you make a first impression, it is your point of sale!
There are numerous strategies for increasing revenue using your website, some of which are more effective than others. In this article, I have shared various ways you can increase revenue using your website!
Treat Your website as an investment
There are big differences between corporate websites of $200 and those of $1000. One major difference is that those of $1000 are websites that sells (increases a company’s revenue) while those of $200 don’t.
Using our digital marketing services we devise ways to capture website visitors and turn them into leads and eventually customers.
Invest in a good website, put money into it, not just the design (many think looks is what makes a website good, not true), it is the features for marketing that will bring in customers. Do not underestimate the value of a good website. Read our post on the value of a good website.
Increase your website traffic
Increasing your website’s traffic can generate more leads, conversions, and sales. But first, what is web traffic? The number of people who visit a website is referred to as website traffic. Web traffic is measured in visits and it is a standard approach to assess an online business’s ability to attract customers.
The more people who visit your website, the more potential clients you’ll attract. The amount of visitors to your website determines how many chances your company has to make an impact, generate qualified leads, share your brand, and form partnerships.
That is why increasing your web traffic is key to generating revenue through your website.
Add call-to-action (CTAs) to your website
A call-to-action (CTA) as the name implies is a button or form that can be used on your website to make a website visitor perform an action. These are conversion tools placed on your website to convert website visitors to leads and eventually customers. CTAs should be visually attractive, action oriented, and easy to locate on your pages and emails. With the help of CTAs, you can build a mailing list, you can know and measure website visitors interested in your products/services and be able to contact them.
Example of CTAs:
- Downloadables which prompts visitors to enter emails before download;
- Subscription forms;
- Contact forms;
- Signup form;
- Try for Free buttons;
- Learn more buttons;
- Get started buttons;
Create meaningful blog posts
Organic content is one of the best free strategies to drive visitors to your website. It can live on your website’s blog, knowledge base, or resource page. You should write posts using regularly searched keywords, phrases, and questions after you’ve set up your blog.
Then, include high-search-volume keywords in your header, text, URL, and meta description to optimize blog entries for SEO. Once you’ve ranked on the first page of the search engines, a single blog article might generate hundreds, if not thousands, of clicks every month.
Use more descriptive keywords
Long-tail keyword-optimized pages rank eleven (11) spots better on average. Moving higher, the SERPs results in more clicks and, as a result, more traffic to your website. But first, let’s define long-tail keywords. Longer phrases with more than three words are referred to as this form of keyword. Long-tail keywords, despite their lower search volume, are more likely to match the searcher’s purpose. They can also assist search engines determine topical relevance by answering voice search requests.
When you include more descriptive keywords in your content strategy, you gain a competitive advantage and possibly a higher click-through rate (CTR).
Setup a Google My Business profile
Google My Business provides you with the ability to list your business location on Google Maps and local search results. Did you know that an optimized Google business listing gets 7x more visits than an incomplete one?
You can include important information about your company, such as opening and closing times, contact information, and a link to your website. Recently, Google introduced a new feature that allows you to share links to articles or upcoming events.
Although the listing is free, all businesses should consider it a must. Even if your company is entirely online and does not have a physical location, you should still create a Google My Business page.
It is one of the simplest and most successful ways to make sure your business is found online. The easier it is to find your business online, the more traffic your site can generate.
Host webinars on your website.
Hosting webinars on your site is a key way to generate traffic to your website. Webinars can be promoted through a range of channels, providing you with a variety of traffic sources such as social media, email marketing, blogging, and affiliates to promote your webinar, among others. All of them allow you to promote your website during and after the webinar, sending valuable and highly targeted traffic back to your website. Perhaps you choose to stream your event using a streaming platform, it is best to create the primary announcement and registration on your website, this way visitors will also see other services your business offers and buy into them.
Engage in email marketing
With email marketing, you’ll be able to keep driving website traffic to your store as long as your customers stay subscribed. With social media sites limiting your reach on a regular basis, email marketing is one of the only marketing platforms over which you have complete control.
Depending on your business, especially if your company is a B2B company, email marketing will be more efficient compared to social media, this is because your target audience are people who are regularly on their emails rather than social media.
Advertise via ad networks
A backlink is a link from another website to your own. Backlinks from related businesses or industry leaders will not only increase the visibility of your company, but will also drive qualified visitors to your website.
Furthermore, Google notices backlinks and will place more trust in your company if it notices other reliable websites linking to yours. More Google trust means higher rankings, which means more traffic. Quality backlinks will help you get recognized on Google for free.