How To Build A Website That Attracts Traffic and New Customers

How To Build A Website That Attracts Traffic and New Customers

How To Build A Website That Attracts Traffic and New Customers

One of the most important aspects of any business is its website.

The internet has changed how we buy and sell almost everything, with e-commerce websites becoming more popular than ever before. It's no surprise that having a website is one of the first things people do when starting their own businesses. However, with so many companies vying for attention online it's not enough to just build a site anymore—you need to make sure that it can attract visitors and sales if you want your business to succeed online.

We've put together this guide on how to build an effective website so you can get started right away!

Content That Drives Sales

You can't build a website and expect it to keep on driving customers for you. You need content that keeps people coming back for more. The good news? There are lots of ways to do this, from blog posts and videos to e-books and downloadable checklists.

The type of content you create will depend on what your business does, but this is the general guide:

  • Blog posts - These are regular articles posted on your site that go into depth about a specific topic in your industry or niche. They can be long (over 1,000 words) or short (under 500), depending on what works best for your audience—and they should always include some form of call-to-action at the end so readers know what action they're supposed to take next. If possible, try including links throughout the piece so readers have easy access if they want more information than what's provided in your post itself (e.g., "Want more tips like these? Check out our how-tos.")
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing your website to get higher rankings in search engines like Google and Bing. SEO is not just about keywords, it's about the whole user experience. If you have a good site structure and navigation, that will help with SEO as well.

There are many factors that go into SEO:

  • Keywords - make sure you use the correct keywords throughout your website content (e.g., don't use "pizza" when you should be using "cheese pizza")
  • Title Tags - these are what people see on their browser tabs or search engine results pages (SERPS). They should include your target keyword(s), but also include other relevant information such as location if applicable
  • Meta Descriptions - these are descriptions of each page that appear below its title on SERPs. They should clearly communicate what users will find when they click through

Mobile-Friendly Web Design

Mobile-friendly web design is important because mobile traffic is growing. In fact, it's predicted that by 2020, mobile internet usage will be the primary means of accessing the internet in most countries around the world.

When designing a website for your business, you should consider what kind of devices your customers are using to access the internet and whether or not their screen size could impact how easily they can use your site.

While there may be some debate on where exactly a cutoff point lies between "mobile-friendly" and "not mobile friendly," best practice suggests using responsive web design techniques when you're building a new site from scratch so that it can adapt to different screen sizes without having to make changes manually each time new devices come out on either end (iPhones vs iPads).

CTAs On Every Page of Your Website

CTA stands for Call-to-Action. While not technically a part of the design process, CTAs are one of the most crucial pieces in your conversion puzzle. A CTA is any action that you want visitors to take on yourCTAs On Every Page of Your Website website—so long as it’s relevant to whatever product or service you’re offering and easy for visitors to understand.

For example, if you have a page about buying dog food online, it would make sense to have a button that says “Buy Now” and takes them directly to the product page where they can place an order. Or perhaps your company sells swimsuits and bikinis, so your call-to-action could be something like “Shop Now!” with a link that takes users straight into the store section of your site where they can view all available products before making their selection.

Responsive Web Design

Responsive web design is a website design that automatically resizes to fit the size of the device it is being viewed on.

Responsive web design is not just a single technology but a collection of technologies.

Fast Page Loading Time

Fast page loading time is one of the most important factors for website performance. In fact, according to research by Google, a one-second delay in page loading time leads to a 7% increase in conversions.

As you may have guessed, there are many ways to improve your site's load time. One way is to reduce the size of your images and videos so they don't take up too much space on your server. Another way would be by optimizing your HTML code with proper compression methods such as Gzip compression (which will compress HTML files). And another option would be using a CDN like Cloudflare for faster delivery of content across geographic locations

If you are just starting out with building websites then I recommend going with WordPress since it has over 60 million active installs worldwide and comes equipped with instructions on how to configure settings that affect performance including caching plugins that allow users who visit frequently not to have them wait while they load every single page again each time!

Consistent Branding

Consistency is important for branding. Your customers know your business by your consistent branding: the logo, colors, fonts and tone of voice you use throughout all of your marketing materials. Consistent branding helps customers recognize your company and builds trust with them. It also helps customers find you on the web—and in Google searches!

A well-built website is an essential component of a successful business

A website is the first impression of your business. It's how potential customers see you and decide whether they want to do business with you. A well-built website is an essential component of a successful business because it gives you the opportunity to showcase your products and services, build trust with potential customers, and increase sales.

A well-built website should be easy for visitors to navigate around and explore on their own without any assistance from you (the owner). If people are struggling to find the information that they're looking for or feel like there's too much going on at once, then it could negatively impact their perception of your brand in general—which means fewer sales for you!


When it comes to your website, it’s best to think long-term. Building a site that’s attractive and easy to use will help you attract customers today and years into the future. At the same time, you should also be thinking about how your site can grow with your business—so that when new products or services are launched, they won’t require new templates or software systems.

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